The picture sleeve here really is not overselling the hype that this song whizzes together. Pretty much from the shout/slap intro of the song, this song is a whirlwind of party screams, searing guitar breaks, momentous builds, grunting and punchy sax lines. Mitch Ryder, a Bob Crewe protegè had a few other bigger hits: "Little Latin Lupe Lu", "Devil With a Blue Dress On", etc. But this one, from 1967, takes his sound a step further and really feeds into the hysteria of the time. It's really hard to say what market he was trying to fit into, as this song is freak-out enough to be psychedelic garage, mob shouting and stir crazy enough to be protest, sexy enough to be black, but somehow with this overdriven mod british beat and guitar line. And Mitch is still kickin, goddamnit! Here is a link to his home page where you can find out what casino to catch him crooning Prince and Springsteen covers in. Ever-enlightening wiki also wrote that Winona took her surname from Mitch after seeing his record in her dad's collection. Thanks wiki!Mitch Ryder and the Detroit Wheels- "Sock It to Me Baby!"
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